Certification explained by a 12-year old girl.
- Henk De Vlaeminck
- 19 mar 2016
- Tempo di lettura: 2 min
In this TEDx talk 12-year old Laura Gonzalez explores responsible consuming and our role in deforestation. People cut down trees to use the land and the wood, causing climate change. The ones with the big machines that cut down trees are “the bad guys”; while “the good guys” are the ones that go out and demonstrate against deforestation. However, is it really that simple?
Responsible Consumption and Our Role in Deforestation, Laura Gonzalez, TEDxYouth@BIS, Youtube, 05/06/2015.
When you buy furniture for your beautifully decorated house, made out of wood from the rainforest, you are indirectly contributing to deforestation! This makes you “the bad guy”. On the other hand, did you ever participate at a demonstration against deforestation? Most of you did not and even if so, once is not enough.
Therefore, instead of talking about good guys and bad guys, a better definition would be unsustainable and sustainable multinationals. The first cut down all the trees at once without thinking about a healthier way to do the same thing. The other benefit from the forest in a “healthier” way. When they cut down trees, they have a plan or a strategy. They use the sustainable method of tree cutting called “selective logging”.
But how do you know, the products you’re buying don’t affect forests in a bad way? In other words, how do I know if a product comes from a “good” or a “bad” multinational? By the certification logo on the product, for example FSC which stands for Forest Stewardship Council. This logo also informs you that the farmers or workers are being paid a fair wage.
So next time you go to the supermarket, check for logos on the packaging of the products you buy. You will be part of “the good guys”. Logos are more common than you probably think. Try and grab some things nearby and you will notice that most things already have them.
Have a nice view, and share us in a comment what logo you found.
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